Becky Earley presented 'Thinking Big & Making it Real: 50 ways to make better stuff
(or stuff better)…' at Puma HQ on June 7th 2012. The presentation looked at 50 ways that designers can design better stuff right now - whilst also being the drivers for broader change in the longer term. Becky used TED's TEN to create a bespoke Puma formula, which focussed mainly on strategies 3, 4 and 5 - on materials, processes and technology.
Dr Jonathan Chapman has been working with Puma since 2010, and devised the Puma Sustainable Design Collective (2012) to bring together a community of designers to discuss and share ideas for change.
Contact Miriam at TED if you would like a copy of Becky's PDF and the notes from the event.